Cómo manejar las entrevistas

Let us say that your company helps indigenous people fight to get back their ancestral land which was taken away during colonialism and sold to settler farmers. One particular community has just had their land given back to them after a long and hard battle. This is clearly newsworthy – partly because there is controversy. And this means there are different voices to be heard. Those dispossessed for so long, farmers who were forced to sell the land so that the government could return it to the original landowners, government voices, human rights company voices, and more. The mass media is vigorously pursuing this story as it "has legs". This means they are likely to get more than one story out of it over days or weeks.

Esta es una historia de éxito entre otras luchas en las que está involucrada su empresa. Se le contacta para una entrevista sobre esta historia. Su empresa no está acostumbrada a manejar los medios y no tiene políticas sobre la realización de entrevistas.

• ¿Lo harias?
• ¿Si es así por qué?
• Si no, ¿por qué?
• Si siguieras adelante con esto, ¿cómo lo manejarías?
• ¿Qué mensajes principales le gustaría transmitir?
• ¿Cómo manejarías la parte organizativa?